Recruitment and Admissions

The project will deliver a CRM (Constituent Relationship Management) experience to support recruitment, the application process, application management, application review and decision-making, communications and events throughout the admission funnel (prospect to admit).

A comprehensive system reduction and deduplication will reduce complexity and allow for the future technology landscape at WVU to transition from manual processes to an integrated suite of tools allowing students and staff to have a unified One WVU experience.

1. Recruitment and Admissions
   • Implement Salesforce’s Education Cloud in support of a streamlined, personalized recruitment and admissions experience
2. Application Forms
   • Develop a single unified student experience portal to enable prospective students to access key tasks and information related to the admissions process
   • Develop data flows through a centralized hub, reducing the need to transition between systems to access data (example: Common Application)
3. Marketing and Communications
   • Automate communications to prompt prospective students from inquiry to enrollment
4. Event Management
   • Implement an event management system to enhance a seamless and personalized event experience
5. Short Message Service (SMS)
   • Develop a digital engagement strategy by integrating an SMS system for efficient and effective text messaging communication

• Brice Knotts, Executive Sponsor
• Jerod Hall, Program Executive
• Neil Jones, Project Manager
  
• Rich Finnigan, Project Manager
  
• Sucharitha Bachanna, Salesforce Subject Matter Expert
  
• Emily Seggie, Enrollment Management Subject Matter Expert